Seattle Skills Center Marketing

Seattle Public Schools
May 2017 – October 2021
Project Administrative Assistant

Led comprehensive marketing strategy for Seattle Skills Center, creating inclusive campaigns across 15+ career pathway programs including maritime, digital media, healthcare, and technical trades.

Spring Break 2020 Digital Audio Boot Camp promotional material, a collaboration between Seattle Skills Center and Totem Star featuring audio equipment imagery and partnership branding, demonstrating cross-organizational program development

Spring Break 2020 Digital Audio Boot Camp promotional material, a collaboration between Seattle Skills Center and Totem Star featuring audio equipment imagery and partnership branding, demonstrating cross-organizational program development

Seattle Skills Center 'Ready, Set, Sail!' maritime career exploration program flyer showing comprehensive program information and student engagement messaging

Seattle Skills Center 'Ready, Set, Sail!' maritime career exploration program flyer showing comprehensive program information and student engagement messaging

Ready, Set, Sail! maritime career exploration program flyer for Mid-Winter Break 2020, featuring marina photography and 'Connect Your Learning to a Career in Maritime' messaging

Ready, Set, Sail! maritime career exploration program flyer for Mid-Winter Break 2020, featuring marina photography and 'Connect Your Learning to a Career in Maritime' messaging

Project Overview

As Project Administrative Assistant at Seattle Public Schools, I developed and executed comprehensive marketing strategy for the Seattle Skills Center, managing campaigns across diverse career and technical education programs including maritime careers, digital audio production, healthcare pathways, and skilled trades.

The role required creating marketing materials that would resonate with Seattle's diverse student population while addressing systemic barriers to participation in career and technical education. I developed campaigns for programs ranging from maritime exploration experiences to digital audio boot camps, each requiring unique messaging while maintaining consistent brand identity.

Working directly with students, families, and community partners, I created materials that not only promoted programs but also provided clear pathways for students to envision their futures in various career fields. The marketing approach emphasized accessibility, removing financial barriers and providing multiple application methods including QR codes for easy mobile access.

Key programs I marketed included the "Ready, Set, Sail!" maritime career exploration series, digital audio production boot camps in partnership with Totem Star, and various seasonal break programs designed to give students hands-on experience in their areas of interest.

Key Results & Impact

  • Created cohesive marketing identity across 15+ career pathway programs
  • Drove significant enrollment increases through inclusive, accessible materials
  • Achieved 48% female student participation in traditionally male-dominated programs
  • Strengthened cross-community engagement and family involvement
  • Developed multilingual materials to serve diverse student populations
  • Established sustainable design templates for ongoing program promotion
  • Successfully marketed maritime, digital media, healthcare, and trades programs
  • Created seasonal campaign series that became annual recruitment tools

Challenges Addressed

  • Addressing historical underrepresentation in technical programs
  • Creating materials that resonated with diverse cultural backgrounds
  • Balancing aspirational messaging with realistic career information
  • Working within limited budget constraints for maximum impact
  • Coordinating messaging across multiple program areas and partnerships
  • Ensuring accessibility across different learning styles and backgrounds

Long-term Impact

The comprehensive marketing initiatives significantly increased program diversity and helped establish Seattle Skills Center as a model for inclusive career and technical education. The campaigns successfully broke down barriers to participation and created pathways for students from all backgrounds to explore career opportunities. Many students who participated through these outreach efforts have gone on to successful careers in maritime, digital media, healthcare, and skilled trades.

Tools & Technologies

Creative DesignVisual StorytellingCanvaStudent AdvisingEquity-Centered DesignCommunity OutreachMulti-Program Campaign ManagementPartnership Coordination

Project Highlights

DurationMay 2017 – October 2021
RoleProject Administrative Assistant
Key Results8 outcomes

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