Quiet Sound Website Redesign
Directed the full website redesign for Quiet Sound, a collaborative program focused on reducing commercial vessel noise impact on Southern Resident killer whales.
Quiet Sound website homepage featuring killer whale conservation mission with sunset ocean background, professional navigation, and compelling environmental messaging
Project Overview
The Quiet Sound website redesign was a critical project to establish a compelling digital presence for this important environmental conservation initiative. As project lead, I coordinated with stakeholders, designers, and developers to create a website that would effectively communicate the program's mission while driving engagement and action.
The project required deep understanding of the environmental science behind vessel noise impacts on Southern Resident killer whales, translating complex research into accessible messaging for diverse audiences including shipping companies, policymakers, and the general public.
Working with the design team, I ensured the visual narrative aligned perfectly with the conservation mission, using powerful ocean imagery and whale photography to create emotional connection while maintaining professional credibility for industry stakeholders.
Key Results & Impact
- Successfully launched quietsound.org as the central hub for the initiative
- Increased website traffic by 150% within first six months
- Boosted newsletter sign-ups by 200% through improved user experience
- Created scalable content management system for ongoing campaigns
- Strengthened brand identity and enhanced public trust in the program
- Improved accessibility and mobile responsiveness for broader reach
Challenges Addressed
- Balancing scientific accuracy with accessible communication
- Coordinating multiple stakeholders with different priorities
- Creating compelling content that drives behavioral change
- Ensuring website performance with rich visual content
Long-term Impact
The redesigned website became the definitive resource for vessel noise reduction efforts, supporting policy changes and industry adoption of quieter technologies. The platform continues to serve as a model for environmental communication.
Tools & Technologies
Project Highlights
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