The Bath Company Campaigns
Developed and executed comprehensive brand-aligned campaigns across multiple service divisions, including social media strategy, seasonal marketing, event coordination, and sports partnership promotions.
Peoria Lions/Rivermen Zach McAllister appearance promotion for December 9th event, part of Hometown Heroes Series with CEFCU sponsorship and Peoria Civic Center venue partnership, demonstrating sports marketing and community engagement strategy
Dr. Rooter Sewer & Drain Service commercial pricing guide showing comprehensive service offerings, emergency rates, and maintenance programs for business customers
Platinum Heating & Air 'How to Save on Cooling Costs this Summer!' seasonal marketing campaign featuring family-focused messaging and energy savings promotion
Project Overview
As Marketing Specialist and Event Coordinator at The Bath Company, I led comprehensive marketing initiatives across multiple service divisions including bathroom remodeling, plumbing services (Dr. Rooter), and HVAC services (Platinum Heating & Air). This role required managing diverse brand portfolios while maintaining consistent quality and messaging standards.
I developed and executed integrated marketing campaigns that spanned social media, print advertising, trade shows, community events, and sports partnerships. Working with a team of four marketing associates, I provided creative direction while ensuring all materials aligned with brand standards and business objectives across different service verticals.
The position involved significant event coordination, managing trade shows that served as primary lead generation vehicles for the company, as well as coordinating sports marketing partnerships including promotional events with local teams like the Peoria Rivermen. These partnerships required careful brand integration and community engagement strategies.
Key responsibilities included creating seasonal marketing campaigns (such as summer cooling cost savings), developing professional service pricing guides, coordinating celebrity athlete appearances, and managing multi-brand promotional materials that maintained distinct brand identities while leveraging cross-promotional opportunities.
Key Results & Impact
- Increased social media engagement by 75% across all brand platforms
- Generated 200+ qualified leads per trade show event
- Led and mentored team of four marketing associates
- Executed successful community engagement and sports partnership campaigns
- Developed comprehensive brand guidelines across multiple service divisions
- Managed event budgets up to $25,000 with strong ROI performance
- Created seasonal marketing campaigns that drove service bookings
- Established sports marketing partnerships that enhanced brand visibility
- Developed professional service materials that improved customer communication
Challenges Addressed
- Competing in saturated home improvement and service markets
- Coordinating complex multi-day trade show logistics
- Managing diverse marketing channels across multiple brands with limited resources
- Training and developing junior marketing team members
- Balancing brand distinctiveness with cross-promotional opportunities
- Creating compelling campaigns for diverse service offerings
Long-term Impact
The comprehensive marketing campaigns significantly increased The Bath Company's market presence and lead generation capabilities across all service divisions. The multi-brand approach, seasonal campaigns, and sports marketing partnerships created a strong community presence that differentiated the company from competitors. The social media strategies, event management systems, and brand guidelines I developed continued to serve the company well beyond my tenure, establishing a foundation for sustained growth.
Tools & Technologies
Project Highlights
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